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So Steve Jobs announced that the ever-so-longed-for iPhone will be released in June. In theory, the iPhone is the ultimate in combining two devices: the iPod and the cell phone. However, the spectacular iPhone is utterly impractical.

Jobs has asserted his belief that the iPhone is “five years ahead of any other phone.” I assume he is referring to the iPhone’s capacity for photos, Google maps, iTunes, Podcasts, and more. The phone might be able to do a lot more than other phones, but Jobs seems to be missing the practicality that everyone was looking for in an iPod that could be used as a phone.

For starters, the price is outrageous. The iPhone will be between $500 and $600! Considering the fact that a sufficient video iPod is about half that price, it is hard to imagine many people will be willing to pay that much for the iPhone, especially since most people get a decent cell phone at a discounted price (or free) through their wireless provider.

On the topic of wireless providers, the only network that the iPhone will be compatible with is Cingular. If you are a Cingular user, and happen to have $500 to spend on a new phone, then I suppose this could work great for you. For the rest of the world who has T-Mobile or Verizon, or any other carrier, at this point, the iPhone would do them no good. One could always switch to Cingular, except many cell phone users are under a contract with their current provider. For instance, I imagine many Verizon customers are a bit frustrated at the fact that they recently signed a 2-year contract to get the popular “Chocolate” phone for $100.

That brings up another interesting discussion. Why is the iPhone such an exciting new development if companies like Verizon are already offering phones like the Chocolate, which doubles as an MP3 player? Well, the answer to that is simple… iTunes.

At this point, iTunes dominates about 75% of the online music business. Downloads from iTunes, however, are not typical MP3 files. They are created in such a way that they can only be played on iPods or burned onto a CD. (There is probably a way around this, but I, for one, have not found it, which eliminates the “user friendly” aspect of Apple). Since iTunes currently has the greatest selection of music downloads, this creates the sense of need to have an iPod above any other MP3 player. This is a great marketing strategy for Apple, although it does make things harder on the iTunes buyers.

Now, getting back to the iPhone, given the popularity and necessity for people to have an iPod, and the reality that most people do carry cell phones, the convenience of the iPhone is supposed to be that you now only have to carry around one device, not two. As if these two devices (cell phone and iPod) are so burdensome to carry around anyway. I thought the whole allure of products such as the iPod nano and the Cingular Razr is how small they are. Isn’t is a bit contradictory of Apple and Cingular to act as if it is necessary to eliminate one of the two, when they have spent so much time marketing how small and convenient these products are?

Speaking of phones, it seems that the iPhone’s cell phone features would not appeal to most cell phone users. For the most part, cell phone users these days tend to prefer a flip phone, like the Razr. The iPhone is not a flip phone. It also features something that is supposed to be user friendly, but may actually be looked down on: the touch screen.

The iPhone does not have traditional cell phone buttons. It does not even have the same finger scroll functions as the iPod. It has a touch screen. It seems that this would make it a lot easier for buttons to get pressed accidentally. For many cell phone users, this is why they choose flip phones. With a flip phone, you don’t have to lock and unlock the keys every time you use the phone to prevent it from accidentally dialing in your purse or pocket. Although the iPhone is said to have sensors to tell when your face is near, so you don’t accidentally touch something with your face while you are talking on the phone, it seems that the touch screen will present other problems. For instance… the tiny cell phone buttons can already be hard for someone with large fingers to deal with. Will the touch screen be difficult for people with large fingers?

Although the iPhone concept seems like a good one, at this point, the idea is half-baked.

Unlock iPhone

Telus started the week by becoming the first major Canadian carrier with a flexible unlocking policy. As of February 15, customers will have the option of paying to unlock any GSM-based phones. The approach will carry a $50 fee but will only require that customers have had the phone on the network for at least 90 days.

Unlocks won’t include the iPhone at first, but Apple’s phone should have the option soon.

The deal doesn’t get users out of their contracts but is a potentially major help for travelers. It will let customers avoid paying extremely high roaming rates for voice or data and instead gives the option of using a prepaid SIM through a local carrier.

Telus’ deal isn’t first but is noticeably much more favorable than that for Rogers’ unlocking strategy. While Rogers already unlocks the iPhone and other devices, it currently forces customers to run the length of their entire contract before they can get the unlock, in many cases rendering the unlock impractical.

Rogers has been concerned that customers could use the unlocked phones to jump to a competing carrier, but the argument has been criticized for its questionable logic. Since customers are still bound to the monthly contract, they would pay for the device subsidy and the possible early termination fee regardless of the phone’s locked state.

Bell hasn’t said if it will follow suit.

TELUS starts unlocking wireless devices on February 15

TELUS customers enjoy more more flexibility and freedom

Toronto, ON – TELUS today announced that starting February 15, “unlocking” will be available for most SIM-based devices (IDEN and HSPA) for TELUS postpaid customers. This new service is the latest in a series of initiatives to enhance the customer experience at TELUS by providing more flexibility and freedom in the way customers use their wireless devices.

“Wireless devices are far more sophisticated and powerful than they were even five years ago and our customers are asking us now to give them the freedom and flexibility to use these devices as they wish. We are listening and responding to their needs, through services like device unlocking,” said David Fuller, Chief Marketing Officer at TELUS. “It’s all part of our commitment to continue to drive flexibility, simplicity and transparency within our offerings. Over the last few years, we’ve eliminated system access and carrier 911 fees, designed simpler family plans, created proactive alerts that notify customers going over their data allotments, and created options for our customers to upgrade to a new device faster. Helping our customers to unlock their device is just one more step in this overall service evolution.”

Customers subscribing to a monthly plan (postpaid) and using an active and eligible SIM-based device for a minimum of 90 days will be eligible to have their device unlocked for a fee of $50.

TELUS is commited to offering the best overall customer experience in the industry. As a part of our quality mandate, TELUS works closely with leading manufacturers to ensure that their devices are built and tested for optimal performance on TELUS’ network. During that process, TELUS locks the devices in order to maintain TELUS-specific configuration settings such that customers are getting the best possible experience when using applications and services on TELUS’ network.

About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.7 billion of annual revenue and 12.1 million customer connections including 6.9 million wireless subscribers, 3.8 million wireline network access lines and 1.2 million Internet subscribers and 266,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $185 million to charitable and not-for-profit organizations and volunteered 3.5 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

So Steve Jobs announced that the ever-so-longed-for iPhone will be released in June. In theory, the iPhone is the ultimate in combining two devices: the iPod and the cell phone. However, the spectacular iPhone is utterly impractical.

Jobs has asserted his belief that the iPhone is “five years ahead of any other phone.” I assume he is referring to the iPhone’s capacity for photos, Google maps, iTunes, Podcasts, and more. The phone might be able to do a lot more than other phones, but Jobs seems to be missing the practicality that everyone was looking for in an iPod that could be used as a phone.

For starters, the price is outrageous. The iPhone will be between $500 and $600! Considering the fact that a sufficient video iPod is about half that price, it is hard to imagine many people will be willing to pay that much for the iPhone, especially since most people get a decent cell phone at a discounted price (or free) through their wireless provider.

On the topic of wireless providers, the only network that the iPhone will be compatible with is Cingular. If you are a Cingular user, and happen to have $500 to spend on a new phone, then I suppose this could work great for you. For the rest of the world who has T-Mobile or Verizon, or any other carrier, at this point, the iPhone would do them no good. One could always switch to Cingular, except many cell phone users are under a contract with their current provider. For instance, I imagine many Verizon customers are a bit frustrated at the fact that they recently signed a 2-year contract to get the popular “Chocolate” phone for $100.

That brings up another interesting discussion. Why is the iPhone such an exciting new development if companies like Verizon are already offering phones like the Chocolate, which doubles as an MP3 player? Well, the answer to that is simple… iTunes.

At this point, iTunes dominates about 75% of the online music business. Downloads from iTunes, however, are not typical MP3 files. They are created in such a way that they can only be played on iPods or burned onto a CD. (There is probably a way around this, but I, for one, have not found it, which eliminates the “user friendly” aspect of Apple). Since iTunes currently has the greatest selection of music downloads, this creates the sense of need to have an iPod above any other MP3 player. This is a great marketing strategy for Apple, although it does make things harder on the iTunes buyers.

Now, getting back to the iPhone, given the popularity and necessity for people to have an iPod, and the reality that most people do carry cell phones, the convenience of the iPhone is supposed to be that you now only have to carry around one device, not two. As if these two devices (cell phone and iPod) are so burdensome to carry around anyway. I thought the whole allure of products such as the iPod nano and the Cingular Razr is how small they are. Isn’t is a bit contradictory of Apple and Cingular to act as if it is necessary to eliminate one of the two, when they have spent so much time marketing how small and convenient these products are?

Speaking of phones, it seems that the iPhone’s cell phone features would not appeal to most cell phone users. For the most part, cell phone users these days tend to prefer a flip phone, like the Razr. The iPhone is not a flip phone. It also features something that is supposed to be user friendly, but may actually be looked down on: the touch screen.

The iPhone does not have traditional cell phone buttons. It does not even have the same finger scroll functions as the iPod. It has a touch screen. It seems that this would make it a lot easier for buttons to get pressed accidentally. For many cell phone users, this is why they choose flip phones. With a flip phone, you don’t have to lock and unlock the keys every time you use the phone to prevent it from accidentally dialing in your purse or pocket. Although the iPhone is said to have sensors to tell when your face is near, so you don’t accidentally touch something with your face while you are talking on the phone, it seems that the touch screen will present other problems. For instance… the tiny cell phone buttons can already be hard for someone with large fingers to deal with. Will the touch screen be difficult for people with large fingers?

Although the iPhone concept seems like a good one, at this point, the idea is half-baked.